Slide #1.

Kym Buchanan Oct 6, 2017 KymBuchanan.org htp://www.writeups.org/wp-content/uploads/Creeper-Minecraft.jpg Firing Up the Minecraft Generation
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Slide #2.

We shop out of boredom, for release, for excitement, for a sense of achievement, for a sense of control over our unruly existences. And every so often, we shop because we need something to wear. Tim Gunn & Kate Moloney KymBuchanan.org
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Slide #3.

Why do do we we do what we do? Why Why will our company excel at what it does? Why will our clients buy what they buy? Why will my students learn what I teach? KymBuchanan.org
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Slide #4.

Why How What KymBuchanan.org
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Slide #5.

Kym Buchanan • PhD in Learning, Technology, & Culture • Associate Dean, School of Education, UW-Stevens Point • KymBuchanan.org > Speaker KymBuchanan.org
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Slide #6.

Why will my students learn what I teach? KymBuchanan.org
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Slide #7.

Agenda • • • • Intro Kym's Mindset Provocative Trends The New Media Neighborhood ◦ Social Media ◦ Games ◦ Self-Publishing ◦ Blights ◦ Spectator Media • More Strategies & Resources • Closure KymBuchanan.org
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Slide #8.

Games Informative? Yes Useful? Yes Inspirational? Hopefully Geeky & a litle messy? Oh yeah KymBuchanan.org
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Slide #9.

Agenda • • • • Intro Kym's Mindset Provocative Trends The New Media Neighborhood ◦ Social Media ◦ Games ◦ Self-Publishing ◦ Blights ◦ Spectator Media • More Strategies & Resources • Closure KymBuchanan.org
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Slide #10.

Development and motivation haven't changed. "The major difficulty with our schools is that they have not enlisted the interests and energies of children in school work." Henry Suzzallo, Editor's Introduction to Interest and Effort in Education by John Dewey, 1913 KymBuchanan.org
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Slide #11.

We are needs-driven, goal-directed beings. • affiliation: belonging; part of something bigger than yourself • approval: support & recognition from people you trust & admire • intimacy: close, dependable relationships; vulnerable yet safe • self-determination: feeling in control; feeling competent KymBuchanan.org
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Slide #12.

Students' needs don't change. The possible strategies for meeting those needs change. So this Why doesn't change: Why will my students learn what I teach? But we need adapt how we talk about that Why. KymBuchanan.org
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Slide #13.

We teach in an era of trickle-up technology. KymBuchanan.org
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Slide #14.

Bridge, don't ban Playful Interest Bridging Academic Personal Motivation  KymBuchanan.org
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Slide #15.

These behaviors are desirable because they catalyze learning. Learners who confront their ignorance and actively experiment with answers and strategies will learn faster than learners who conceal their ignorance and only passively observe.  Buchanan, K., & Cook, P. (Winter 2011-2012). Playing the Believing Game with Dr. Seuss and reluctant learners. The Journal of the Assembly for Expanded Perspectives on Learning, 17: 31-41. KymBuchanan.org
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Slide #16.

Backwards Design • Understanding by Design, ADDIE Model, Kirkpatrick Model, etc. • Start with desired outcomes: knowledge, skills, and dispositions • Design assessments for those outcomes (i.e., deliverables/assignments) Resumé KymBuchanan.org Business Plan Marketing Plan
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Slide #17.

Agenda • • • • Intro Kym's Mindset Provocative Trends The New Media Neighborhood ◦ Social Media ◦ Games ◦ Self-Publishing ◦ Blights ◦ Spectator Media • More Strategies & Resources • Closure KymBuchanan.org
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Slide #18.

The Long Tail: Niche is Nice, If You're Tiny Diversify Demand  KymBuchanan.org Niche htps://en.wikipedia.org/wiki/Long_tail Popularity Blockbusters
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Slide #19.

Other Trends • Fandoms • Creator-consumer spectrum (e.g., mods) • Direct entrepreneurship models KymBuchanan.org
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Slide #20.

• • • • Wiki, Wikipedia Open source software, Linux Multiplayer sandbox game, Minecraf Multiplayer online batle arena (MOBA) game, League of Legends • Alternative reality games, Pokémon Go  KymBuchanan.org htps://pro-rankedboost.netdna-ssl.com/wp-content/uploads/2016/07/PokeBall.png The Secret Sauce: Community
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Slide #21.

Self as Brand: Old Model • • • • Talent + Hard work = Success in one field, then Fame, then Persona & Fandom, then Brand across fields (e.g., clothing, shoes, perfume, book) • At the top, you pay a team to manage your public persona (e.g., publicists) KymBuchanan.org
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Slide #22.

Self as Brand: New Model • Talent + Hard work + Persona = Success in a niche in a field, then • Fandom, then • Fame, then • Brand? (eSports athletes? Critical Role players?) • From the start, you are your own publicist KymBuchanan.org
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Slide #23.

Cupquake Mat Colville Anita Sarkeesian KymBuchanan.org htp://contactceleb.com/wp-content/uploads/2016/12/I-Has-Cupquake.jpg htps://tbmwomenintheworld2016.files.wordpress.com/2015/04/screen-shot-2015-04-21-at-10-26-34-am1.png?w=1280 htps://i.ytimg.com/vi/8Q8bVPpc84A/maxresdefault.jpg Some Self-Made Celebrities
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Slide #24.

Talent + Hard Work Talent = Hard Work + Optimal Practice KymBuchanan.org
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Slide #25.

Agenda • • • • Intro Kym's Mindset Provocative Trends The New Media Neighborhood ◦ Social Media ◦ Games ◦ Self-Publishing ◦ Blights ◦ Spectator Media • More Strategies & Resources • Closure KymBuchanan.org
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Slide #26.

The New Media Neighborhood is big. I'm just going to point out some landmarks. I'm going to suggest ways to bridge to assignments, some of which may be "meh" to you or your students. Resumé KymBuchanan.org Business Plan Marketing Plan
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Slide #27.

• • • • • •  • Facebook Blogs & vlogs Memes Podcasts YouTube Texting, evolved: Twiter, Instagram, Snapchat Sharing and/or aggregating + voting: Reddit,  Buzzfeed, Imgur, Pinterest KymBuchanan.org htps://choosejarvis.com/wp-content/uploads/2016/08/Flat-Social-Media-Icons.png Social Media
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Slide #28.

(advertisement) KymBuchanan.org
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Slide #29.

Business Plan Marketing Plan Social Media: Strategies • Write a biography of a YouTube star, including their approaches to self-as-brand and connecting with their fandom • Bonus: Interview them • Research how sponsorship, ads, endorsement, and/or product placement works in YouTube videos • Submit an image that makes the front page of Imgur KymBuchanan.org
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Slide #30.

Resumé Social Media: Strategies • Open and maintain a social media account that demonstrates your learning and/or expertise in an area • Build a LinkedIn site for yourself or a client • Research in-demand jobs like Social Media Manager and Community Manager Your online presence will replace your resume in 10 years. -Forbes, 2011 KymBuchanan.org
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Slide #31.

• In any of those platforms: original content made for sharing • Social media as a performance space • eBooks • Apps • Artist to patron (e.g., DeviantArt)   KymBuchanan.org htps://ptitvinc.deviantart.com/art/giant-robot-170503404?purchase=print Self-Publishing
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Slide #32.

• GoPro camera + YouTube • eSports • Streaming, especially Twitch • • • •   Live video + Chat Critical Role Let's Play Unboxing 2014: Amazon bought Twitch for $970M KymBuchanan.org htps://headsup.boyslife.org/files/2015/12/mod-mini-usb-cable-add-external-power-enclosed-gopro-hero3-camera.w654.jpg Spectator Media
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Slide #33.

Critical Role on Twitch KymBuchanan.org
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Slide #34.

htps://i.ytimg.com/vi/KLKdJp6tQIg/maxresdefault.jpg htp://www.fasthorseinc.com/wp-content/uploads/2013/03/LoL_livestream1.jpg League of Legends KymBuchanan.org
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Slide #35.

Self-Publishing & Spectator Media: Strategies Business Plan Marketing Plan • Write a biography of a Twitch star • Bonus: Interview them • Propose metrics for predicting a streamed experience's investment potential • • • • Novelty? Audio-video quality? Audience engagement? (Research how the pros predict) KymBuchanan.org
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Slide #36.

Resumé Self-Publishing & Spectator Media: Strategies • Explore describing strengths from streaming that apply to other jobs (e.g., "Adaptive", "Fully commited", "Client-focused", "Sense of humor") • Dito: strengths from leading or playing on an eSports team • Research the emergence of university eSports (including scholarships) KymBuchanan.org
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Slide #37.

Games What the heck is Minecraf? KymBuchanan.org
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Slide #38.

Minecraf • Open-ended, procedurally-generated, multiplayer, survival-sandbox online game • • • • Solo Cooperative: Player vs. Environment (PvE) Competitive: Player vs. Player (PvP) Creative • If you can imagine it, you can probably build it in Minecraf (you may need a mod), then grow it, defend it, burn it, blow it up, etc. KymBuchanan.org
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Slide #39.

 KymBuchanan.org htps://i.ytimg.com/vi/NibfOjo59P8/maxresdefault.jpg htp://minecraft.umwblogs.org/files/2012/10/2012-10-09_11.48.17.png htps://bugs.mojang.com/secure/atachment/102738/Skeleton.png htps://img.newatlas.com/minecraft-game-of-thrones-6.jpg?auto=format%2Ccompress&fit=max&h=670&q=60&w=1000&s= beddfe331f9d66f6971b93ae552ad55b Minecraf
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Slide #40.

 2014: Microsoft bought Minecraf for $2.5B KymBuchanan.org htps://i.kinja-img.com/gawker-media/image/upload/s--26NUHa2c--/ c_fill,f_progressive,g_center,h_900,q_80,w_1600/mf7iivareqhlu7pk8z3x.jpg + Internet + Community
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Slide #41.

htps://www.jinx.com/productimage/4279/99/1/900.jpg Minecraf Creeper KymBuchanan.org
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Slide #42.

Games • User-created content  • Beter/seamless sharing of that content (e.g., Steam Workshop) • Tabletop games are more mature and newbiefriendly • Board games (e.g., Settlers of Catan) • Role-playing games (e.g., Dungeons & Dragons) • DM's Guild (Wizards of the Coast: talent scouting) KymBuchanan.org
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Slide #43.

Marketing Plan Business Plan Games: Strategies • Research how to sell an app in the Apple and Android stores • Research how to sell a game on Steam • One month before a game is released, start monitoring the marketing/previews; then analyze consumers' expectations vs. reviewers' criticisms KymBuchanan.org
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Slide #44.

Resumé Games: Strategies • Curate user-created content, then explore how to describe this • Dito: be a play-tester for user-created content • Write an article about games for a site that accepts submissions KymBuchanan.org
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Slide #45.

Blights • • • • • • • •    Sockpuppets & bots Trolls Prejudice, discrimination, & hate speech Threats of violence Swatting Doxxing Cam girls & their wishlists High-risk activities (e.g., cinnamon challenge) KymBuchanan.org
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Slide #46.

Reasons for Hope • The generation we taught is taking over • Intentional diversity (e.g., diverse characters in Dungeons & Dragons products) • Community leaders disclosing their backgrounds & issues (e.g., Felicia Day: anxiety) • Social media activism: a new era?  • More than "Like" & e-petitions • #TakeAKnee KymBuchanan.org
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Slide #47.

Agenda • • • • Intro Kym's Mindset Provocative Trends The New Media Neighborhood ◦ Social Media ◦ Games ◦ Self-Publishing ◦ Blights ◦ Spectator Media • More Strategies & Resources • Closure KymBuchanan.org
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Slide #48.

More Strategies • Explicitly invite students to suggest alternative topics for assignments (let them playfully bridge) • Coach students on framing long-term volunteering as an "internship" (and track your time) • Teach students power verbs: "ensured a welcoming community", "resolved clients' concerns", "sustained audience interest" KymBuchanan.org
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Slide #49.

More Strategies • Invest in the hardware and software of media production • Grants (reach out to emerging companies) • Consider a maker space (ally with computer science, tech ed, and a library) • Start a student org for networking and teaming around students' new media projects (i.e., an incubator) KymBuchanan.org
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Slide #50.

Resources • My PopMatters essays • KymBuchanan.org > Focus • Why Gamers Will Save the World • Dungeons & Dragons is Cross-Training for the Mind • Go Small: Find the Thrill in Humble Stakes • How Video Games Engage the Imagination Muscle KymBuchanan.org
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Slide #51.

Resources • Simon Sinek, Start with Why (TED Talk) KymBuchanan.org
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Slide #52.

Last but not least… Challenge stereotypes, prejudice, & discrimination (e.g., sexism, racism, homophobia) Promote diverse role models  KymBuchanan.org  
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Slide #53.

Agenda • • • • Intro Kym's Mindset Provocative Trends The New Media Neighborhood ◦ Social Media ◦ Games ◦ Self-Publishing ◦ Blights ◦ Spectator Media • More Strategies & Resources • Closure KymBuchanan.org
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Slide #54.

Recap • Start with Why • Model the Trying Trio: Admit Ignorance, Take • • • • Risks, & Own Mistakes The niche can feed you and your friends Community is the secret sauce Minecraf is digital LEGO Teach your students to counter the blights KymBuchanan.org
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Slide #55.

Thank You! [email protected] KymBuchanan.org @reach2grow    Indeed, what is a 'career' or a 'vocation' except a role-playing game extended over an adult lifetime? Merlin Donald Don't hate the media. Become the media. Jello Biafra KymBuchanan.org
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