7 Unmet Needs 1. I have never heard of the premium service. I need to know more about the premium service (2 people said) 2. The subscription fee to the premium service is a little bit expensive. I need you to cut down the price. How much lower? – about 20% lower (1 person said) 3. The premium service provides too many channels. I don’t need that many channels. By reducing the number of channels in the premium service, you can lower the price for the premium service. (4 people said) 4. I want to watch every UTM’s basketball and football games on TV. Can you include the program in the premium service? (7 people said)
7 Unmet Needs 5. I need you to make a service in between basic and premium services. I need get some channels for my children in addition to the basic service. (11 people said) What channels do you want to add? – Disney, Cartoons for children, national geography. 6. I can‘t find any information about the premium service on your company’s website. I need to get some information from the Internet. (2 people said) 7. I want you to block some violent movies in the premium service. (1 person said)
Core Product – Core Benefit Unmet need: 4. I want to watch every UTM’s basketball and football games on TV. Can you include the program in the premium service? (7 people said) Broadcasting every UTM’s Basketball and Football games.