Slide #1.

Facebook Graph Search: Opportunities for Businesses Liz Gross, Social Media Strategist Great Lakes Educational Loan Services, Inc.
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Slide #2.

WHAT IS IT? Graph Search explained
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Slide #3.

Building Graph Search: http:// www.youtube.com/watch?v=ENRaEh_OBbg
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Slide #4.

What You Can Search
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Slide #5.

What You Can Search
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Slide #6.

What You Can Search
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Slide #7.

What You Can Search
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Slide #8.

What You Can Search
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Slide #9.

What You Can Search
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Slide #10.

What You Can Search
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Slide #11.

Early Criticism actualfacebookgraphsearches.tumblr.com
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Slide #12.

Early Criticism actualfacebookgraphsearches.tumblr.com
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Slide #13.

• User privacy choices determine what’s searchable • Every Facebook user could potentially see different results for the same search • Data set to “public” is included in graph searches Privacy
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Slide #14.

OPPORTUNITIES How you can use Graph Search for business development, market research, employee recruitment, and identification of sponsorship opportunities
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Slide #15.

New Roots Coffee Company Provides fresh-roasted coffee to local restaurants, cafes, coffee shops, specialty food stores, and offices. Based near Wausau, Wisconsin. Goal: acquire new restaurant accounts. Business Development This is a hypothetical situation developed for the purpose of this presentation.
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Slide #18.

Ski’s Meat Market An upscale meat market offering high quality beef, pork, poultry, seafood, and hundreds of cheeses. Based in Stevens Point, Wisconsin. Goal: explore the feasibility of a corporate catering program. Business Development This is a hypothetical situation developed for the purpose of this presentation.
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Slide #22.

Home Renovation & Landscaping As the weather warms, a local company specializing in home beautification wants to advertise on local radio…but what one? Company based in Wausau, Wisconsin. Market research
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Slide #23.

Good…
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Slide #24.

Better!
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Slide #25.

Marshfield Clinic As graduation season approaches, Marshfield Clinic is in need of entry-level employees with bachelor’s degrees, preferably in biology. The largest public four-year institution is the University of Wisconsin – Stevens Point. Employee Recruitment This is a hypothetical situation developed for the purpose of this presentation.
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Slide #27.

IT Consulting Firm Business is booming, and this firm is looking to bring in professionals at all levels, with a variety of experience. The one thing all of the new employees should have in common is a computer science degree. Company based in Wausau, Wisconsin. Employee Recruitment
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Slide #29.

Cycling Enthusiast Business A business that sells products of interest to cycling enthusiasts wants to gain exposure in Stevens Point, Wisconsin. The business is considering event sponsorships as a method to achieve this goal. Sponsorship Opportunities
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Slide #32.

YOUR TURN What additional opportunities do you think Graph Search presents for businesses?
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Slide #33.

YOUR FACEBOOK BUSINESS PRESENCE HAS NEVER BEEN MORE IMPORTANT
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Slide #34.

• Business Type • Address • Website • About text • Hours of Operation Complete Page Profile
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Slide #35.

• The more connections a user’s friends have to your page, the higher up your business is displayed in search. • The “XX my friends like” search is the easiest way to use Graph Search The Value of Page Likes Has Increased
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Slide #36.

• • • • Encourage Facebook check-in’s Enable photo tagging Solicit reviews Post shareable content Engagement Still Matters
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Slide #37.

Real Life Example
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Slide #38.

• Currently in limited U.S. beta • Sign up for access: • www.facebook.com/graphsearch • Scroll down to the bottom and click “try graph search.” • Wait until you’re chosen Get Graph Search
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Slide #39.

Questions? Contact Liz: Twitter: @LizGross144 Email: [email protected]
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