Example: Audience for Field Project Report Sections Section Executive Summary Audience Senior Manager /Sponsor Introduction Part Ia. Organizational Justification Part Ib. Current System Analysis Sponsor Client Part II. Proposed System Requirements User Part III. Alternatives evaluation and recommendation Part IV. Design/Purchase Specifications Client Part V. Implementation and Support Appendix A. Signed statement of work. IT Operations / User Client / Manager Appendix B and following IT Specialist
Key points Introduction and summary for each chapter. Direct, simple sentences. Short paragraphs. White space, bullets and graphics. Tables and figures stand on their own. Text stands on its own. There is nothing too obvious to say.
FORMAT: What is the presentation going to do? "This presentation recommends o ... o ... " Tell them what you are going to say. This is the agenda. Effective presentations use this to outline the critical things that will be covered, not copy the grading sheets.
SO WHAT: What should the audience do? "This means that we must ..." What do these recommendations mean to the audience? This is the part of the presentation that your audience cares most about. Try to spend most of your time here.
Presentation Keys Time the sections. Focus on “So What?” Customize the presentation with logos or names for your audience. Use graphics effectively. Graphics stick in people’s mind, but too much is clutter. Use motion sparingly and sound never. Rehearse. Try to use the same equipment and room you will use.