Is this really AI? Hollywood would have you believe that AI will lead to an end of world scenario where Terminators hunt the remaining human survivors from the nuclear war that Skynet started after becoming self aware… but this simply isn’t true.
Neural Networks The earliest research into thinking machines was inspired by a confluence of ideas that became prevalent in the late 30s, 40s and early 50s. Research in neurology had shown that the brain was an electrical network of neurons that fired in allor-nothing pulses. Analyzed networks of idealized artificial neurons showed how simple logical functions c0uld be performed
AI Origins In 1950 Alan Turing published a landmark paper in which he speculated about the possibility of creating machines with true intelligence. He noted that intelligence is difficult to define and devised his famous Turing Test. The test involved having a conversation with a machine via a teleprinter to determine intelligence levels.
Purpose of AI The exponential increase in performance (no bathroom and lunch breaks) and the ability to make non emotional based decisions Narrow AI - An artificial intelligence system which is not intended to match or exceed the capabilities of human beings Strong AI – An artificial intelligence that matches or exceeds human intelligence
Applications Where AI Is Used Used in a wide range of fields including medical diagnosis, stock trading, robot control, law, scientific discovery and toys. Google is a form of AI as it tracks every search that you have ever made in a database.
DARPA The Defense Advanced Research Projects Agency (DARPA) is an agency of the United States Department of Defense responsible for the development of new technology for use by the military. DARPA has been responsible for funding the development of many technologies which have had a major effect on the world, including computer networking and the growth in artificial intelligent systems
AI Milestones Natural language processing programs allow computers to have a voice Programs are created that allow computers to begin thinking and learning various processes Real world uses of AI are increasingly integrated all around us in search engines, spam filters, and the motion sensing Kinect for Xbox
IBM’s Watson Supercomputer IBM creates the Watson supercomputer that is capable of answering questions posed in natural language allowing it to win at Jeopardy against the best humans Watson’s main innovation is its ability to quickly execute thousands of proven language analysis algorithms simultaneously to find the correct answer The goal is to have computers start to interact in natural human terms across a range of applications and processes
Artificial Intelligence Marketing Artificial intelligence marketing provides a set of tools and techniques that enable behavioral targeting This is a form of direct marketing leveraging database marketing techniques as well as AI concept and model such as machine learning and Bayesian Network This enables tracking profiles for everyone beyond Facebook and Twitter
Collect, Reason, Act Artificial intelligence marketing principle is based on the perception-reasoning-action cycle found in cognitive science. Collect relates to all activities which aims at capturing customer or prospect data. Whether taken online or offline this data is then saved into customer or prospect databases. Reason is where data is transformed into information and eventually intelligence or insight. Artificial intelligence and machine learning are key. With the intelligence gathered action can now be taken. In marketing context act would be some sort of communications that would attempt to influence a prospect or customer purchase decision using an incentive driven message.
The future of AI The future of where AI will take us is uncertain. We know that at some point in the future we will make machines that are smarter then the human brain A fourth wave is coming, are you prepared?