Directions to the beginning teacher: With guidance from your mentor, complete this plan for the class your mentor will observe. STANDARDS-BASED INSTRUCTION PLAN RATIONALE Describe the key knowledge and skills (objectives) you intend for students to learn in this lesson. Why are these objectives appropriate for these students at this time? Describe how these objectives build on previous lessons and how they lead to future lessons. ASSESSMENT STRATEGIES PLAN RATIONALE How do you plan to assess how well the students have achieved the learning/objectives in this lesson? Check all that apply. _____ Observation _____ Written test (e.g., multiple choice, true/false) _____ Oral report _____ Performance _____ Individual or group project _____ Portfolio entry _____ Conference _____ Student self-assessment _____ Peer assessment _____ Rubric _____ Other: __________________________________ Why have you chosen these approaches for assessment for this lesson? How do these assessment approaches support your longterm assessment plan? INSTRUCTIONAL DELIVERY PLAN Describe your instructional delivery. Address each of the following questions. What instructional strategies will you use for this lesson? Include estimates of time allocations. How will the students be grouped for instruction? What activities have you planned for your students? What instructional materials, resources, and technology will you use? Attach a copy of instructional artifacts. What modifications will you make for identified students with special needs? How will you accommodate different instructional levels and learning styles of students in your class? RATIONALE Address each of the following questions. Why have you chosen these instructional strategies? Why have you chosen this grouping of students? Why have you chosen these activities? Why have you chosen these instructional materials and resources? Why have you chosen these modifications? Why have you chosen these accommodations?
View full slide show




  EVALUATION RUBRIC DEVELOPED Below Expectations (1-2 Pts) Meets Expectations (3-4 Pts) Exceeds Expectations (5-6 Pts) POINTS Aspects of background or relevant external environment variables not discussed. Research is not thorough or is missing completely. Identified target market(s) do not follow clearly from any research presented. Provides analysis of all relevant background including competition and external environment. Some research undertaken to support analysis. Target market(s) identified. Could be clearer how research led to target market. Background is comprehensively examined and assessed. Competition, external environment, and any other relevant issues thoroughly researched and discussed. Research clearly supports target market(s) choice.   Objectives Communication objectives do not flow clearly from situation analysis. One or more objective may be difficult to measure, vague, and/or not clearly distinct from Marketing objectives. Complete communication objectives presented and follow reasonably well from situation analysis. Comm objectives are generally measurable and are distinguished from Marketing objectives. Communication objectives are clearly stated and flow fully and naturally from results of situation analysis. Objectives are specific, distinct from Marketing objectives, and measurable.   Message Strategy Basis of positioning is either missing or not presented clearly. If positioning is discussed, not clear what the connection between it and message strategy are. Message strategy is presented and positioning discussed but relationship between positioning platform and message strategy may not be totally clear. Message strategy is clearly presented and positions the product effectively. Positioning platform well-thought through and relationship between positioning and message are clear.   Media Strategy Important elements of media strategy may be missing. No clear connection between media & message strategies. Media strategy is presented and explained. Media strategy is reasonably consistent with message strategy. Media strategy is clearly presented. Media strategy supports and enhances message.   Other Plan Elements IMC plan omits one or more additional element that would contribute effectively. Appropriate public relations, direct marketing, Internet, sales promotion or support media are missing. IMC plan includes some additional elements that are appropriate. May include public relations, direct marketing, Internet, sales promotion or support media. IMC plan includes all additional elements that are appropriate (public relations, direct marketing, Internet, sales promotion, support media). Additional elements are clearly blended into positioning/message strategy.   Integration Lack of consistent message across two or more elements causes understanding of IMC to be questioned. Elements of IMC plan illustrate reasonable consistency and demonstrate understanding of the concept of IMC. The concept of IMC is clearly promoted and demonstrated through the consistent message woven throughout plan elements.   Budget Budget fails to clearly account for all plan items, does not support objectives, or is missing altogether. Full budget is presented and appears to support the plan’s objectives. All plan items accounted for in budget. Budget carefully and fully details each plan element. Supports stated objectives and is reasonable given any existing constraints.   Effectiveness Plan for measuring effectiveness of IMC plan is weak. Method choice questionable or plan is missing altogether. Plan for measuring effectiveness is presented. Choice of methods is reasonable. Measurement of all elements of IMC plan is clearly accounted for. Measurement methods are chosen/designed to produce clear results.   Situation Analysis
View full slide show




The Reality of Organizational Change Individuals Current Current state state Future Future state state Transition Transition state state Current Current state state Transition Transition state state Future Future state state Future Future state state Transition Transition state state Current Current state state Transition Transition state state Future Future state state Current Current state state Transition Transition state state Current Current state state Future Future state state Current Current state state Future Future state state Transition Transition state state Organization Future state 12
View full slide show