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References [1] - Stoilos,Simou,Stamou,Kollias,“Uncertainty and the Semantic Web”, http://www.image.ece.ntua.gr/php/savepaper.php?id=445, http://www.image.ece.ntua.gr/php/savepaper.php?id=445, 2006, IEEE [2] – 2008 Conference, “Uncertainty Reasoning for the Semantic Web”, http://c4i.gmu.edu/ursw/2008/index.html [3] - 2007 Conference, “Uncertainty Reasoning for the Semantic Web”, http://c4i.gmu.edu/ursw/2007/index.html [4] - Stoilos,Stamou,Tzouvaras,Pan,Horrocks, “Fuzzy OWL: Uncertainty and the Semantic Web”, http://www.image.ntua.gr/papers/398.pdf [5] - Lassila, “Some Personal Thoughts on Semantic Web and “Non-symbolic” AI”, http://c4i.gmu.edu/ursw/2008/talks/URSW2008_Keynote_Lassila.pdf, http://c4i.gmu.edu/ursw/2008/talks/URSW2008_Keynote_Lassila.pdf, 2008, ISWC [6] – Williams,Bastin,Cornford,Ingram, “Describing and Communicating Uncertainty within the Semantic Web”, http://c4i.gmu.edu/ursw/2008/papers/URSW2008_F3_WilliamsEtAl.pdf [7] – Sanchez, “Fuzzy logic and semantic web”, http://books.google.com/books? id=Cidej8b4ESIC&pg=PA4&lpg=PA4&dq=monotonic+bivalent+language&source=bl&ots=mtbZcZfaO7&sig=VtGqKXurrzl5HOw36UBTeTpdoE&hl=en&ei=sBIASpuJFonItgeKnpyTBw&sa=X&oi=book_result&ct=result&resnum=1#PPP1,M1 [8] – Klinov, Parsia, “Demonstrating Pronto: a Non-monotonic Probabilistic OWL Reasoner”, http://www.webont.org/owled/2008dc/papers/owled2008dc_paper_2.pdf [9] – Klinov, “Introducing Pronto: Probabilistic DL Reasoning in Pellet“, http://clarkparsia.com/weblog/2007/09/27/introducing-pronto/ [10] – Wikipedia Fuzzy Set theory, http://en.wikipedia.org/wiki/Fuzzy_set [11] – Wikipedia Probability Theory, http://en.wikipedia.org/wiki/Probability_theory [12] – Straccia, “A Fuzzy Description Logic for the Semantic Web”, http://www.win.tue.nl/~aserebre/ks/Lit/Straccia2006.pdf [13] – Mazzieri, Dragoni, “A Fuzzy Semantics for Semantic Web Languages”, http://ftp.informatik.rwth-aachen.de/Publications/CEUR-WS/Vol-173/paper2.pdf [14] – Wikipedia Description Logic, http://en.wikipedia.org/wiki/Description_logic [15] – Ding, Peng, Pan, “BayesOWL: Uncertainty Modeling in Semantic Web Ontologies”, http://ebiquity.umbc.edu/_file_directory_/papers/217.pdf [16] – Martin-recurerda1, Robertson2, “Discovery and Uncertainty in Semantic Web Services”, http://ftp.informatik.rwth-aachen.de/Publications/CEUR-WS/Vol173/paper4.pdf [17] – “Semantic Web Services Framework (SWSF) Overview”, http://www.w3.org/Submission/SWSF/ [18] – Nagy,Vargas-Vera,Motta, “Uncertain Reasoning for Creating Ontology Mapping on the Semantic Web”, http://c4i.gmu.edu/ursw/2007/files/papers/URSW2007_P2_NagyVeraMotta.pdf [19] – Ceravolo, Damiani,Leida, “Which Role for an Ontology of Uncertainty?”, http://c4i.gmu.edu/ursw/2008/papers/URSW2008_P6_CeravoloEtAl.pdf [20] – Laskey, Laskey, “Uncertainty Reasoning for the World Wide Web: Report on the URW3-XG Incubator Group”, http://c4i.gmu.edu/ursw/2008/papers/URSW2008_FX_LaskeyLaskey.pdf [21] – Costa, Laskey, “PR-OWL: A Framework for Probabilistic Ontologies”, http://volgenau.gmu.edu/~klaskey/papers/FOIS2006_CostaLaskey.pdf [22] – Wang, “Integrating Uncertainty Into Ontology Mapping”, http://iswc2007.semanticweb.org/papers/955.pdf
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AER Strategy Grid: Micro-Analysis of Customer Heterogeneity and Dynamics  Output of MP#2 is a microanalysis of customer heterogeneity and dynamics in the firm’s customer portfolio  The insights from MP#2 then can be inserted into the AER strategy grid to reveal highimpact strategies  Each box in this grid describes the most effective strategy for a unique persona at a single point in time AER Strategy Grid Acquisition Acquisition Strategy Strategy Expansion Expansion Strategy Strategy Retention Retention Strategy Strategy Persona Persona #1 #1 Most Most effective effective acquisition acquisition strategies strategies for for Persona Persona 1 1 Most Most effective effective expansion expansion strategies strategies for for Persona Persona 1 1 Most Most effective effective retention retention strategies strategies for for Persona Persona 1 1 Persona Persona #2 #2 Most Most effective effective acquisition acquisition strategies strategies for for Persona Persona 2 2 Most Most effective effective expansion expansion strategies strategies for for Persona Persona 2 2 Most Most effective effective retention retention strategies strategies for for Persona Persona 2 2 Persona Persona #3 #3 Most Most effective effective acquisition acquisition strategies strategies for for Persona Persona 3 3 Most Most effective effective expansion expansion strategies strategies for for Persona Persona 3 3 Most Most effective effective retention retention strategies strategies for for Persona Persona 3 3 © Palmatier 39
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                           www.ndsu.edu/arch www.ndsu.edu/bisonconnection www.ndsu.edu/cms www.ndsu.edu/diversityresources www.ndsu.edu/english www.ndsu.edu/hnes www.ndsu.edu/its www.ndsu.edu/itsecurity www.ndsu.edu/mu www.ndsu.edu/student_success www.ndsu.edu/recordsmanagement www.ndsu.edu/tfac www.ndsu.edu/univsenate www.ndsu.edu/vpit www.ndsu.edu/vpur www.ndsu.edu/weather connectnd.ndus.edu helpcenter.ndsu.edu sits.ndus.edu ag.ndsu.edu www.ndsu.edu/finearts www.ndsu.edu/gradschool www.ndsu.edu/international www.ndsu.edu/news www.ndsu.edu/physics www.ndsu.edu/registrar www.ndsu.edu/vpsa                            www.ndsu.edu/alcoholinfo www.ndsu.edu/bulletin www.ndsu.edu/carringtonrec www.ndsu.edu/cdfs www.ndsu.edu/commencement www.ndsu.edu/communication www.ndsu.edu/counseling www.ndsu.edu/disabilityservices www.ndsu.edu/dining_services www.ndsu.edu/eci www.ndsu.edu/education www.ndsu.edu/forestservice www.ndsu.edu/ime www.ndsu.edu/modernlanguages www.ndsu.edu/oira www.ndsu.edu/pesticide www.ndsu.edu/president www.ndsu.edu/pkp www.ndsu.edu/saem www.ndsu.edu/sheepandgoat www.ndsu.edu/staff_senate www.ndsu.edu/statistics www.ndsu.edu/trio www.ndsu.edu/vpaa www.ndsu.edu/web www.ndsu.edu/webmaster www.ndsu.edu/wellness
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Connections Between AER Strategy and BOR Equity Grids AER Strategy Grid Acquisition Acquisition Strategy Strategy Expansion Expansion Strategy Strategy Retention Retention Strategy Strategy Persona Persona #1 #1 Most Most effective effective acquisition acquisition strategies strategies for for Persona Persona 1 1 Most Most effective effective expansion expansion strategies strategies for for Persona Persona 1 1 Most Most effective effective retention retention strategies strategies for for Persona Persona 1 1 Persona Persona #2 #2 Most Most effective effective acquisition acquisition strategies strategies for for Persona Persona 2 2 Most Most effective effective expansion expansion strategies strategies for for Persona Persona 2 2 Most Most effective effective retention retention strategies strategies for for Persona Persona 2 2 Persona Persona #3 #3 Most Most effective effective acquisition acquisition strategies strategies for for Persona Persona 3 3 Most Most effective effective expansion expansion strategies strategies for for Persona Persona 3 3 Most Most effective effective retention retention strategies strategies for for Persona Persona 3 3 Personas account for customer heterogeneity AER stages account for customer dynamics BOR Equity Grid Marketing Marketing Objectives Objectives Relative Relative Advantages Advantages Sources Sources of of Sustainability Sustainability Brand Brand Strategy Strategy (Chapter (Chapter 5) 5) Brand Brand marketing marketing objectives objectives Relative Relative advantages advantages of of the the firm’s firm’s brand brand vs. vs. competitors’ competitors’ brands brands Brand’s Brand’s sources sources of of sustainability sustainability Offering Offering Strategy Strategy (Chapter (Chapter 6) 6) Offering Offering and and innovation innovation objectives objectives Relative Relative advantages advantages of of the the firm’s firm’s offering offering vs. vs. competitors’ competitors’ offerings offerings Offering’s Offering’s sources sources of of sustainability sustainability Relationship Relationship marketing marketing objectives objectives Relative Relative advantages advantages of of the the firm’s firm’s relationships relationships vs. vs. competitors’ competitors’ relationships relationships Relationship Relationship marketing’s marketing’s sources sources of of sustainability sustainability Environmental Trends Technology Technology trends trends Regulatory Regulatory trends trends Relationship Relationship Strategy Strategy (Chapter (Chapter 7) 7) Socioeconomic Socioeconomic trends trends © Palmatier 38
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Resource links O Stockton library information for faculty on plagiarism: http:// intraweb.stockton.edu/eyos/page.cfm?siteID=86&pageID=100 O Stockton library information for students on avoiding plagiarism: http:// intraweb.stockton.edu/eyos/page.cfm?siteID=86&pageID=320 O Interactive plagiarism quiz: http:// intraweb.stockton.edu/eyos/library/content/Static/Plagiarism/studentguide/m oduleV/frameset1.htm O Audrey Latourette article: http:// intraweb.stockton.edu/eyos/academic_affairs/content/docs/Audrey%20Latoure tte%20plagiarism%20article.pdf O Stockton Academic Honesty policy: http:// intraweb.stockton.edu/eyos/page.cfm?siteID=209&pageID=17 O Stockton Writing Center Plagiarism resources: http:// wp.stockton.edu/writingcenter/avoiding-plagiarism/ O Virtual salt, anti-plagiarism strategies for research papers: O http://www.virtualsalt.com/antiplag.htm O The Stockton library has videos for students on avoiding plagiarism, citing sources, etc. O Chronicle blogs: http:// chronicle.com/blogs/profhacker/plagiarism-an-administrator%E2%80%99s-per spective/31775
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Bibliography • • • • • • • • • Nicholas Wade, New York Times Staff Writer, May 9, 2003. “Clinics hold more embryos than had been thought,” (Viewed Feb. 20, 2008) http://eebweb.arizona.edu/courses/ecol223/Clinics%20Hold%20More%20Embryos%20Than%20Had%20Been %20Thought%20-%20New%20York%20Times.pdf Bill Frist, Senator, July 13, 2006. “Time to lift federal restrictions on stem cell research,” (Viewed Feb. 20, 2008) http://www.sfgate.com/cgi-bin/article.cgi?file=/chronicle/archive/2006/07/13/EDGOBIPUT61.DTL Ed Bradley, CBS News Reporter. Feb. 26, 2006. “Scientist hopes for stem cell success,” (Viewed Feb 20, 2008) http://www.cbsnews.com/stories/2006/02/23/60minutes/main1341635.shtml# CDC, Oct. 26, 2005 “Number of Americans with diabetes continues to increase,” (Viewed Feb 20, 2008) http://www.cdc.gov/od/oc/media/pressrel/fs051026.htm CDC, December 31, 2007. “Heart Disease,” (Viewed Feb 20, 2008) http://www.cdc.gov/nchs/fastats/heart.htm American Cancer Society, Cancer Facts & Figures 2008, (Viewed Feb. 20, 2008) http://www.cancer.org/downloads/STT/2008CAFFfinalsecured.pdf Cosmos Magazine, July 20, 2006. “Scientists denounce Bush veto of stem-cell research bill,” (Viewed Feb. 20, 2008) http://www.cosmosmagazine.com/node/433 American Association for Cancer Research, March 20, 2007. “NIH director breaks with Bush policy, wants limits eased on stem cell research,” (Viewed Feb. 20, 2008) http://www.aacr.org/home/public--media/public-policy--legislative-affairs/legislative-news.aspx?d=724 NIH, Feb 5, 2008. “Estimates of funding for various research areas,” (Viewed Feb. 20, 2008) http://www.nih.gov/news/fundingresearchareas.htm
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POLICIES ISSUED OR RELEVANT TO THE REVIEW NYC Comptroller Directives https://comptroller.nyc.gov/services/for-city-agencies/comptrollers-directives-and-memoranda/directives-andmemoranda/ Frequently Asked Questions regarding Directive 6: Principles of Internal Control CUNY All-Funds Expense Matrix https://comptroller.nyc.gov/wp-content/uploads/documents/Directive-6-FAQs.pdf CUNY Procurement Policy http://www2.cuny.edu/wp-content/uploads/sites/4/page-assets/about/administration/offices/budget-andfinance/resources/CUNY-Procurement-Policy-02.21.2017-1.pdf CUNY Vehicle Policy http://www2.cuny.edu/wp-content/uploads/sites/4/page-assets/about/administration/offices/budget-andfinance/resources/CUNY-Vehicle-Use-Policy-Approved-by-BOT-062617.pdf CUNY AUXILIARY ENTERPRISE GUIDELINES http://www2.cuny.edu/wp-content/uploads/sites/4/page-assets/about/administration/offices/legalaffairs/policies-procedures/AEB-CUNY-Guidelines.pdf Not-for-Profit Incorporation Guide CUNY Bank Account Control https://www.dos.ny.gov/forms/corporations/1511-f-l_instructions.pdf CUNY Cash Accountability http://www2.cuny.edu/wp-content/uploads/sites/4/page-assets/about/administration/offices/budget-andfinance/resources/CUNY-Cash-Accountability-Policy-1.pdf CUNY Petty Cash Policy, Procedures and Forms http://www2.cuny.edu/wp-content/uploads/sites/4/page-assets/about/administration/offices/budget-andfinance/resources/CUNY-Petty-Cash-Policies-and-Procedures-1.pdf https://comptroller.nyc.gov/wp-content/uploads/documents/Directive-1_Internal-Controls.pdf http://www2.cuny.edu/wp-content/uploads/sites/4/page-assets/about/administration/offices/budget-andfinance/resources/Addendum-CUNY-All-Funds-Expense-Matrix-1.pdf http://www2.cuny.edu/wp-content/uploads/sites/4/page-assets/about/administration/offices/budget-andfinance/resources/CUNY-Bank-Account-Control-Policy-1.pdf
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24 Functions are not Methods Methods Methods Methods Methods Methods Methods Methods Methods Methods Methods Methods Methods Methods Methods Methods Methods Methods Methods Methods Methods Methods Methods Methods Methods are are are are are are are are are are are are are are are are are are are are are are are are not not not not not not not not not not not not not not not not not not not not not not not not Functions Functions Functions Functions Functions Functions Functions Functions Functions Functions Functions Functions Functions Functions Functions Functions Functions Functions Functions Functions Functions Functions Functions Functions Methods Methods Methods Methods Methods Methods Methods Methods Methods Methods Methods Methods Methods Methods Methods Methods Methods Methods Methods Methods Methods Methods Methods Methods are are are are are are are are are are are are are are are are are are are are are are are are not not not not not not not not not not not not not not not not not not not not not not not not Functions Functions Functions Functions Functions Functions Functions Functions Functions Functions Functions Functions Functions Functions Functions Functions Functions Functions Functions Functions Functions Functions Functions Functions Methods Methods Methods Methods Methods Methods Methods Methods Methods Methods Methods Methods Methods Methods Methods Methods Methods Methods Methods Methods Methods Methods Methods Methods F are are are are are are are are are are are are are are are are are are are are are are are are not not not not not not not not not not not not not not not not not not not not not not not not Functions Functions Functions Functions Functions Functions Functions Functions Functions Functions Functions Functions Functions Functions Functions Functions Functions Functions Functions Functions Functions Functions Functions Functions Methods Methods Methods Methods Methods Methods Methods Methods Methods Methods Methods Methods Methods Methods Methods Methods Methods Methods Methods Methods Methods Methods Methods Methods are are are are are are are are are are are are are are are are are are are are are are are are not not not not not not not not not not not not not not not not not not not not not not not not Functions Functions Functions Functions Functions Functions Functions Functions Functions Functions Functions Functions Functions Functions Functions Functions Functions Functions Functions Functions Functions Functions Functions Functions
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References: • http://www.ume.gatech.edu/mechatronics_course/OpAmp_F08.ppt • http://www.allaboutcircuits.com/textbook/semiconductors/chpt-8/operational-amplifier-models/ • http://www.ti.com/lit/an/slaa068a/slaa068a.pdf • http://www.radio-electronics.com/info/circuits/opamp_basics/operational-amplifier-slew-rate.php • http://www.planetanalog.com/author.asp?section_id=483&doc_id=562347 • http://www-ferp.ucsd.edu/najmabadi/CLASS/ECE60L/02-S/NOTES/opamp.pdf • http://www-inst.eecs.berkeley.edu/~ee105/fa14/lectures/Lecture06-Non-ideal%20Op%20Amps%20(Offset-Slew%20rate).pdf • http://nptel.ac.in/courses/117107094//lecturers/lecture_6/lecture6_page1.htm • http://www.ti.com/ww/en/bobpease/assets/AN-31.pdf • http://www.cs.tut.fi/kurssit/TLT-8016/Chapter2.pdf • http://www.electronics-tutorials.ws/opamp/op-amp-comparator.html • http://hyperphysics.phy-astr.gsu.edu/hbase/electronic/schmitt.html • http://lpsa.swarthmore.edu/Bode/BodeExamples.html • http://www.allaboutcircuits.com/worksheets/inverting-and-noninverting-opamp-voltage-amplifier-circuits/ • Fundamentals of Electrical Engineering, Giorgio Rizzoni, McGraw-Hill Higher Education • http://chrisgammell.com/how-does-an-op-amp-work-part-1/ • http://electronicdesign.com/analog/whats-all-noise-gain-stuff-anyhow • http://howtomechatronics.com/how-it-works/electrical-engineering/schmitt-trigger/ • http://www.analog.com/media/en/training-seminars/design-handbooks/Basic-Linear-Design/Chapter1.pdf • http://www.ti.com/lit/an/sloa011/sloa011.pdf • http://www.analog.com/media/en/technical-documentation/application-notes/AN-849.pdf • http://www.ti.com/lit/ug/tidu020a/tidu020a.pdf
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